Increasing Importance of SEO

SEO is much more than just ranking high in the various search engines. It is a comprehensive, multi-disciplinary approach to website optimization that ensures potential customers who come to your site will have a good experience, find what they are looking for and have an easy time sharing your high-quality content. Targeted visitors from organic search have some of the highest conversion rates. When you combine well-orchestrated social campaigns with ongoing search optimization, you are creating leverage and a long-term competitive advantage.

Leverage SEO with Social Media

You should always pay attention to the basics such as having high quality content, well-structured pages and follow all of the best practices for SEO. Then look at the meta data that affects how well your content is shared on social media channels, specifically open graph tags, proper use of images, authorship metadata (for Google Plus and search results) and more. Finally, you need to learn from your activities, so make sure you have metrics put into place to analyze your performance and see where there is room for improvement. You can use Google analytics for this purpose.

Few Important Action Steps to get the Best of SEO and Social Media

1. Add Google+ buttons to your blog and most share-able web pages. Make social sharing as easy as possible across all popular/relevant social platforms.
2. Create a Google+ company page and share your content on it.
3. Write keyword optimized, original content on Google+.
4. Shares and original content on Google+ matter more if your company page is circled by many users. Therefore, it may be helpful to make a strong effort to build your Google+ community.
5. Encourage people to +1 your content.
6. For Facebook and Twitter, having an active social media presence is useful if social sharing is generating links to your content. Links, not shares, are the more important social media metric from an SEO perspective.
7. Content that is unlikely to be shared on social media, such as a company’s about page, should be optimized in the traditional way. Pushing social shares is not worth the effort.
8. Content that is likely to be shared, such as a blog post, should, conversely, be promoted heavily through social media activities.
9. If your target market isn’t active or interested in social media, focus less on content sharing through social media and more on traditional link acquisition activities. If your target market is active in social, balance the above two.

Relationship of Seo and Social Media

SEO and social media, as channels, all are following under the larger umbrella of organic marketing (which includes content marketing). Google is now giving much greater emphasis to personalized results, at the expense of traditional results. Social content, such as Google+ postings and blog posts, appear prominently in SeRPs. The better you understand the nature and strength of the various connections, the better you can focus your efforts on activities that get results.

Improved communication between businessmen and customers is one of the most remarkable benefits of social networking. Such associations with clients offer professional growth in terms of remaining updated on meaningful business activities such as conferences and seminars. Social network facilitates fast online communication as long as you are connected to the internet. With this connection, business can be transacted from any geographic region making transacting business a simple and effective process. Networks such as e-commerce give online customers an opportunity to learn about the business and perform any business deals online. Business websites promote growth opportunities and establish wide client ranges. Anyone can log into the business website and conduct a business transaction at low internet costs. Social networks are also advantageous to customers as they are fast and readily available thus save extra costs.

Social networks like twitter and face book offer businesses and clients opportunities to interact at a personal level. Marketing and branding are thus factors that develop through social networking. Social sites are excellent opportunities for creating the image and brand names of growing businesses. Through pasting your business descriptions on the social network, you give everyone a chance to rate and comment on the business. Your business news and updates can be easily communicated through social sites. A business with a compelling profile always draws attention and attracts more clients. Recruitment of qualified staff can also be done through social sites.

Ignorance of social media bliss could mean that your business misses out on massive growth opportunities that are present in this era.

Another important social network is Linked In, you should consider registering there. Once you are registered your profile will look like this.

Assessing the Site

This phase is crucial to gain a clear understanding of what the current link structure of the site is like. During this phase, the goal is to gauge weaknesses in the current link structure and discover ways to improve the link structure. The most common weakness for the average web site is lack of quality links.

Imagine a doctor recommending a physical therapist to a patient; now imagine the same therapist being recommended by a man who sells magazines at the corner store. Which opinion is going to carry more weight? This principle is similar to the way search engines weight incoming links. A link from a strong site with many incoming links of its own is the equivalent of many links from obscure pages with no incoming links. A site with no links from quality sites will never reach the upper echelons of the search results for any but the very weakest keywords.

Assessing the Competition

The other consideration when planning a linking program is gaining a clear understanding of the competition’s linking structure. As surpassing these competitors is the goal of any linking program, failing to assess them is like shooting at an invisible target. Learning the types and sources of the competition’s incoming links gives the link builder insight into what is working in that niche.

Activity does not equal accomplishment. Having a clear understanding of both the site being promoted and its competitors enables a link builder to understand the work required and provides a goal to assess progress.

For more information please feel free to use contact form.

For more information please feel free to use contact form.